Create Autorun install CD?

Is there any easy to use freeware out there that will allow me to create an auto-run CD...For example if I have a game program, an emulator, ePSXe, and I want to put the .exe install file on a CD and next time I put that CD into a computer it automaticly prompts install...Without having to drag the .exe file off the CD and copy it to the HDD...Anyone know of anything like that?